marketing strategist
empowering marketing leaders to unlock performance.
I'm a marketing digital strategist who's lived and worked in LatAm, Asia, EMEA and the US. My experience spans top digital agencies (AKQA, Huge), in-house leadership, and independent consulting.
I hold a Master's from the London School of Economics and Political Science (LSE). I combine operational rigor with brand fluency to drive smarter, faster marketing.
Launched Lufthansa's first global influencer program in China, featured in The Economist's coverage of social media's impact on tourism.
Read articleCreated the world's first blockchain-based newsroom for Verizon, revolutionizing content verification and distribution in digital media.
Read articleMarketing isn't magic. It's systems, talent, and focus. I help marketing teams build clarity and confidence through structured approaches.
Bring executive-level clarity, accountability, and momentum to your marketing org—without the full-time headcount.
Learn moreRefine your marketing investment, tech stack, and analytics to maximize efficiency and impact.
Learn moreDesign sustainable, actionable reporting ecosystems tailored to your business goals.
Learn more"Amy helped me prove the effectiveness of our brand to senior leadership, which helped me advocate for more budget and resources to grow the impact of our brand."– Mara Lecoqc, Head of Brand, Glassdoor
Templates and tools I personally use to organize, analyze, and improve marketing performance.
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